the importance of English language in international business

The major factor in the importance of INVOLVED English in international business is the acceptance of English as the international language of the business community for the purpose of uniformity in communication. Accepting English eliminates the need to explore an alternative language. English language is required in international business with the purpose of facilitating an interaction with one another. If not English, then what language works better for the international business community?English as an International LanguagePerspective of English as Global CommunicationIf English as a global language "means that English has the widest distribution on the most continents, it is true. If it means that English is the language most utilized for international communication language between and among communities, it is true. But if it implies that English is the language of all the peoples of the globe, it is manifestly false "(Harris, 2001, 685). What may be good for the functionality of business may not be accepted as being good for the non-business community. With any new project or venture, research and development of the product or service should be done so that words used to communicate with the new market are not received with offense. Be sensitive and respectful concerning the decisions made in regard to the ways communication is used and worded.Perspective of English as Learned Communication"It is crucial that students are equipped with-and be aware of-both the linguistic and strategic repertoire that they can draw from in situations where they use English to communicate with those who do not share their first language and culture. In addition to the development of strategic competence, students also need to be reminded that communication is a two-way road. That is, making one's own message clear and trying to understand others is not the sole responsibility of the non-native speakers or speakers of 'less standard' English varieties (however that is defined). Everyone is responsible for overall successful communication, whether it is international or not "(Matsuda and Friedrich, 2011, 340). Be mindful that words can have different meanings in different parts of the same country. Therefore, having words that have different meaning in different parts of the world is a reasonable possibility. There can also be different versions of English in different locations. Business English could also be different from the native English of an English-speaking country. Do not Assume; technology has been made available to know for sure what is INVOLVED in any given business project or transaction.